LabAid Cancer Hospital unveils OVC

LabAid Cancer Hospital and Super Specialty Center has launched a new and unique Online Video Commercial (OVC) under the direction of Director and actor Ziaul Hoque Polash.

Sakif Shamim, Managing Director of LabAid Cancer Hospital and Super Specialty Center, was present as the Chief Guest at the launching ceremony along with actor FS Nayeem, Director and Actor Ziaul Hoque Polash, Amitavo Bhattacharyya, Head of Business, and other officials from LabAid Group.

Officials at the event said that after the OVC is published on social media, it will be circulated on other platforms.

At the event, Managing Director Sakif Shamim said, the 180-bed multi-disciplinary LabAid Cancer Hospital and Super Specialty Center have been established with the latest treatment services for all types of cancer diseases and renowned doctors to remove the fear that people have about cancer treatment in Bangladesh.

He further added, the biggest means of communication in the present era is visual content. And the crew of our new OVC has put in the hard facts in a simple way. Hopefully, it will touch people’s hearts.

Director Ziaul Hoque Polash said “commercials are not meant to be the story of commercial companies. We had a new experience while working for LabAid Cancer Hospital. And therefore, I would like to thank the authorities for giving me the creative freedom to work.”

He also said that by doing this OVC, an emotional space has been created for LabAid Cancer Hospital.

Popular TV actor FS Nayeem portrays the emotional character of a father treating his cancer-stricken daughter in the commercial. Other family members have a difficult time leaving a loved one in the hospital with incurable cancer. At the end of OVC, the emotional moment of defeating cancer and returning home with the dedication of the eminent doctors and services of LabAid Cancer Hospital.

At the LabAid Cancer Hospital located in Green Road in Bangladesh’s Dhaka; expert doctors along with all types of world-class medical services, modern technology, and facilities meet under the same roof where any kind of surgery and in-patient services including the first robotic OT in Bangladesh are provided, read a media release.

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